Keywords
strategies oriented to stimulate savings and credit
low-income class
How to Cite
Abstract
This exploratory research identi ed factors which in uence the intention to expand bank services. The predictive power of the proposed model is evaluated with PLS among low-income bank clients in Monterrey, Mexico. The results indicate that the intention of expanding services is negatively affected by the intention to switch banks, and that the perception of the strategies related to tangible savings and intangible credit aspects and the attitude toward the employees and services indirectly affect the formation of said intention. Satisfaction regarding expanded services is not signi cant.By submitting a contribution to consideration of the Editorial Board of Fórum Empresarial, the authors attest that it is an original, unpublished work, which has not been nor will be simultaneously submitted to another journal for consideration and publication; that they are responsible for the work carried out and the content of the article; and they have the corresponding copyrights.
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