Approach to inter-business cooperation: An analysis from the Mérida State Pharmacies, Venezuela

Abstract

Facing a globalized competition, high set prices, fast technological diffusion, short-term cycle of products and an increased innovation, new business trends point to a competitive dynamics, where cooperation among companies play a significant role, which seems to be consolidated even at the extent of PyMEs. Since the end of the 80‘s new business trends point to a competitive dynamic, where the cooperation among companies play a significant role. From this point of view, this exploratory and descriptive research is undertaken; whose subjects of study are drugstores from the Libertador Municipality of Mérida State. For the purposes of this research, 80 drugstores owners were interviewed, concluding that such association leads to improve the competitive conditions with no reduction in job sources.