A look at the impact of the use of social networks in argentine companies

Abstract

Social networks are changing the way people relate to each other. Understating the impact of use of social network in business and the adoption process of these new technologies in organizations is the focus of this article. We present the results of our investigation and research during 2012 on the use of social networks in enterprises of Argentina, the assessment of its impact of use on the sales of these companies, and in improving their competitiveness. We are also comparing the degree of development of social networks with other e-commerce applications and with the use of internet. Finally, we raise the need to investigate the negative impact that may arise from the use of these technologies, such us adverse or discredit campaigns