Proceso de selección flexible por competencias aplicado al puesto de Dircom
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Palabras clave

conjuntos borrosos
impression management
reputación corporativa
reputación personal
selección de personal

Cómo citar

Jácome López, R., Canós Darós, L., & Boñón Gomis, A. J. (2016). Proceso de selección flexible por competencias aplicado al puesto de Dircom. Fórum Empresarial, 21(2 Invierno), 1-22. https://doi.org/10.33801/fe.v21i2.8620

Resumen

El puesto de Director de Comunicación es relevante para la reputación de una empresa, pues influye a través de su propia imagen y reputación personal; por tanto, la selección de este directivo debe ser cuidadosa. En este trabajo proponemos un proceso de selección flexible basado en la lógica borrosa, para ajustar las competencias de los candidatos al puesto y dar apoyo a la toma de decisiones. Presentamos dos técnicas: una en la que se selecciona al mejor solicitante y otra en la que se compara a los candidatos con un ideal construido con información facilitada por directores españoles.
https://doi.org/10.33801/fe.v21i2.8620
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