Estrategias discursivas en el habla de los vendedores y los políticos: un análisis pragmático

Abstract

In this article, the discourse of power is analyzed through the illocutionary acts of politicians and sellers. Various theoretical models of pragmatics are used to study the "Mensaje sabre el estado de situación del País" (given on March 6, 2007 by the then governor of Puerto Rico Aníbal Acevedo Vilá) and the experience of an interviewed seller. In general, sellers make use of a linguistic variety in the workplace that differs from the spontaneous speech which they may acquire in other environments. This resembles the speeches given by politicians, which have a relevant linguistic variety. Both discourses are based on the same discursive functions, through which both conceal and reveal information to have the desired effect on the recipient, thereby achieving personal gains.