Acercamiento al consumo de la oferta televisiva por la audiencia mayor de 55 años en Puerto Rico

Abstract

This article explores the perception on television offering of people over 55 years in the island of Puerto Rico. It uses the quantitative methodology with data provided by the company Brand Science and qualitative data through group interviews to elderly people and also television program producers. It applies the Theory of the uses and gratifications of media proposed by Elihu Katz. People over 55 years see less than 10% of all programming on the island. Production of television projects in Puerto Rico not only cover the elderly as theirs goal. The television offering for people over 55 years in Puerto Rico does not respond to their interests. The percentage of television offer in Puerto Rico for people over 55 is not related to the percentage of the population.