Integrated communication in marketing: Definition and perceived value in the businesses of the members of the Sales & Marketing Executives Association of Puerto Rico
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How to Cite

Ramírez López, J. (2001). Integrated communication in marketing: Definition and perceived value in the businesses of the members of the Sales & Marketing Executives Association of Puerto Rico. Fórum Empresarial, 6(2 Invierno), 67–68. https://doi.org/10.33801/fe.v6i2.3366

Abstract

Synopsis of the following thesis: Integrated communication in marketing: Definition and perceived value in the businesses of the members of the Sales & Marketing Executives Association of Puerto Rico, The affinity of the Chow-Lin, Fernández, and Litterman statistic methods for time series distribution: The case of real gross domestic product in Puerto Rico, Critical study on online information sources directed to businesspeople interested in the process of exportation and importation in Latin America and the Caribbean, Exploratory study on the cultural values related with the work of a group of Puerto Rican students from the Graduate School of Business Administration using the model developed by Dr. Geert Hofstede.
https://doi.org/10.33801/fe.v6i2.3366
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