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Abstract
One of the elements that currently characterizes Cuba at present is the change in the economic scenario that, among other consequences, has allowed the emergence of a new type of entrepreneur. This arises in the context of an economy that has been permeated by the characteristics and demands of a highly competitive global market. These characteristics must not be disregarded, given the aspiration to achieve a stable and beneficial reintegration into the international economic system. This work explores three areas of interest: the new entrepreneurs‘ perception of the economic crisis and business activity; their opinion about economic changes which should be instituted on the island (mainly in the business sphere); and their perception of the role of the entrepreneur in society.
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