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Abstract
The potential that small and medium-sized enterprises (SMEs) have developed in the evolution of countries is recognized by almost all governments and institutions. To talk about SMEs in Cuba, it is necessary to go back to the antecedents of the phenomenon and the development the industry has experienced, which can be framed in three periods that contain the necessary elements to define a unique model according their features. In a general sense, for Cuba SMEs may have many advantages, but it is necessary that the company have operational autonomy. This must occur under new concepts of direction and management that cover concepts like the design of the product, the acquisition of a means for its production, the quality that makes it competitive, innovation, and management to place it on the market, which permits it to function utilizing new organizational schemas. The key elements of these schemes are quality, increased levels of consumer personalization, constant product innovation, and management processes, among othersBy submitting a contribution to consideration of the Editorial Board of Fórum Empresarial, the authors attest that it is an original, unpublished work, which has not been nor will be simultaneously submitted to another journal for consideration and publication; that they are responsible for the work carried out and the content of the article; and they have the corresponding copyrights.
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