Masifition strategy in the use of cryptocurrencies in Latin America

Abstract

The bitcoin appeared in 2008, to transfer value at a low cost and decentralized from some authority, which is exchanged over the internet through technological devices that are commonly used worldwide. Today, its use has been popularized, with constant changes in its price. However, this has not been the case in Latin America since few people know about it and use it. For this reason, two strategies obtained from a documentary review are shown, which can boost its popularity in Latin America. First, position it among the public through acquiring minimum units of bitcoin, called satoshis by preferring to handle whole numbers than decimals; and the other, to consolidate it to transfer value to other actors located in different parts of the planet, at low cost, immediately and regardless of the local currency among the participants.