Painting and its Strategy for Contagion: Influences of Digital Culture on Contemporary Pictorial Practice

Abstract

Since the beginning of pop culture and the evolution of television, image fragmentation and mimesis processes were incorporated into the pictorial practice. Since then, painting has been strongly influenced by the cinematographic language and the varied possibilities that the digital image offers. This contagion must be understood as an unequivocal influence of these new means for capturing and reproducing the image. As an introduction to these and to other similar concepts, the author proposes a visit to new ways of understanding the pictorial image, and how it is related to the digital universe.