TY - JOUR AU - Cartagena-Romero, Nicolás AU - Gregory-Crespo, Alexandra AU - Pagán-Morales, Melvin PY - 2016/10/01 Y2 - 2024/03/29 TI - Beef tastes and preferences In Puerto Rico JF - The Journal of Agriculture of the University of Puerto Rico JA - JAUPR VL - 100 IS - 2 SE - Articles DO - 10.46429/jaupr.v100i2.12732 UR - https://revistas.upr.edu/index.php/jaupr/article/view/12732 SP - 221-235 AB - Puerto Rico produced 12.7% of the per capita consumption of beef during 2010. We studied consumer tastes and preferences for beef in Puerto Rico and willingness to pay for locally produced <em>bistec</em> cut through a questionnaire designed for this purpose. Results showed that participants preferred chicken over beef and beef over pork. In addition, results showed that 31% of the participants preferred <em>churrasco</em> (skirt steak), but 84% buy ground beef. A question eliciting reasons not to buy locally grown beef was included; 31% of participants indicated price as the reason while 19% indicated availability. Results showed that 69% of participants are willing to pay more for locally produced beef. ER -