Beef tastes and preferences In Puerto Rico

Abstract

Puerto Rico produced 12.7% of the per capita consumption of beef during 2010. We studied consumer tastes and preferences for beef in Puerto Rico and willingness to pay for locally produced bistec cut through a questionnaire designed for this purpose. Results showed that participants preferred chicken over beef and beef over pork. In addition, results showed that 31% of the participants preferred churrasco (skirt steak), but 84% buy ground beef. A question eliciting reasons not to buy locally grown beef was included; 31% of participants indicated price as the reason while 19% indicated availability. Results showed that 69% of participants are willing to pay more for locally produced beef.